European
 x Life Style
European life-style brand inspired by German artisan spirit which represents technology, design and history. We provide refined but practical value of life at a reasonable price.


BRAND CONCEPT

(1) Simple design
To realize human analog sensibility simple and sophisticated through various materials and forms
To pursue European style and relaxing life-style embodied in simple design.
    
(2) Solidity and function
Solid products inspired by the European tradition and artisan spirit
To prioritize practical value, function and quality

(3) Health and environment
To consider customer’s health as important and to provide selected environmental friendly products